The Design Process
It's not unusual for the design process to start months in advance of when the collection will be available in stores. The inspiration for the collection was found by Tia in June 2021. As this process can take months, our design team, comprised of Tia Cibani, Lisa Ritson, and Cristina Fierro, work tirelessly to design a collection you will love once it hits the shelves.
Tia and her team spend days looking through fabric samples and scouring through thousands of color cards looking for the perfect shades and textures that best encompass her vision. Finally she comes up with a beautiful color palette, here’s FW22
It's the little details in Tia's collections that make them so distinctive and memorable. Her eye is focused on sequins, fringe, buttons, and more, choosing the best color combinations to give you the perfect wardrobe addition.
Tia designing the Ellsworth Knee Socks:
As soon as the collection is complete, samples begin arriving, and we get a chance to see the designs come to life! We take product photos with the samples and do a campaign photoshoot so we can begin showcasing the collection to stores.